Window 1 of 7 · Pre-launch
M1 to M2
SaysBrand, sustainability story, trade teasers
Rests on
>220,000
northern growers supported by SODECOTON across nine ginning plants
≈US$100m a year injected into rural communities
Cameroon textile programme / Section 08 · Communications calendar
Twelve months in three phases.
Close the year with measured evidence.
Pre-launch (M1 to M3) tells the SODECOTON provenance story and briefs founding buyers. Launch (M4 to M6) opens retail, e-commerce and institutional outreach. The sustained phase (M7 to M12) turns logged quality into tenders, distributors and a measured Year-1 report.
Operate the twelve-month ringProcedural visualisation. Schematic, not a facility.
01 / One programme read twice · Months 1 to 12
Communications move in lockstep with the factory, so promises never outrun evidence.
Section 8 of the Feasibility Study paces the year in seven campaign windows. The white thread inside the ring is the proof ply: each message is punched only where the factory already holds its evidence.
Window 2 of 7 · Pre-launch
M3
SaysFounding-buyer and distributor briefings
Rests on
>90%
computer-vision defect accuracy, against 60 to 70% for manual inspection
Window 3 of 7 · Launch
M4
SaysFirst collection, provenance campaign
Rests on
+13.41%
a year, Cameroon apparel e-commerce revenue
User penetration 18.0% (2023) to 22.7% (2027)
Window 4 of 7 · Launch
M5 to M6
SaysRetail activation, institutional outreach
Rests on
Douala · Yaoundé
retail floors and the first B2B uniform-buyer meetings
Window 5 of 7 · Sustained
M7 to M8
SaysRepeat-order push, uniform tenders
Rests on
6 months
of logged on-time-in-full and first-pass yield behind the first tender bids
Window 6 of 7 · Sustained
M9 to M10
SaysRegional distributor onboarding
Rests on
2 blocs
CEMAC and CEEAC, named for distributor onboarding
Window 7 of 7 · Sustained
M11 to M12
SaysAnniversary, impact report, scale story
Rests on
6 ratios
metered in the Month-12 report, each with a unit and a denominator
02 / The year tape, laid flat
Seven campaign windows allocate focus and channels from Month 1 to Month 12.
Each window punches only the channels its commercial objective needs. Switch a channel off at its track label, or filter by phase.
31channel-months scheduled
All windows: the busiest months carry 3 channels
Window 1 of 7 · M1 to M2 · Pre-launch
Brand, sustainability story, trade teasers
PR, Social, Trade press. Establishes the 95/5 local-processing gap and the traceable SODECOTON cotton origin (more than 220,000 growers).
Window 2 of 7 · M3 · Pre-launch
Founding-buyer and distributor briefings
Direct, Events. Presents physical and digital samples, the quality specification (above 90 percent computer-vision accuracy) and delivery terms before garments ship.
Window 3 of 7 · M4 · Launch
First collection, provenance campaign
Social, Retail, E-commerce. Targets Priority 1 traditional and urban ready-to-wear across retail and the online channel growing at 13.41 percent a year.
Window 4 of 7 · M5 to M6 · Launch
Retail activation, institutional outreach
Retail, Direct. Drives domestic sell-through in Douala and Yaoundé while opening B2B uniform buyer meetings.
Window 5 of 7 · M7 to M8 · Sustained
Repeat-order push, uniform tenders
Direct, Tender, E-commerce. Uses six months of logged on-time-in-full and first-pass yield data from the performance-management system to bid on institutional contracts.
Window 6 of 7 · M9 to M10 · Sustained
Regional distributor onboarding
Trade, Distributor. Appoints wholesale partners across the CEMAC and CEEAC regional bloc once domestic fulfilment is stable.
Window 7 of 7 · M11 to M12 · Sustained
Anniversary, impact report, scale story
PR, Social, Trade press. Publishes metered Year-1 water, dye, energy and waste figures from the system sustainability log.
Schedule arithmetic from the Section 8 table: it counts scheduled channels per month, not spend, reach or results. Open the full Comms Planner
WindowPhaseCampaign focusChannels and operational link
M1 to M2Pre-launchBrand, sustainability story, trade teasersPR, Social, Trade press. Establishes the 95/5 local-processing gap and the traceable SODECOTON cotton origin (more than 220,000 growers).
M3Pre-launchFounding-buyer and distributor briefingsDirect, Events. Presents physical and digital samples, the quality specification (above 90 percent computer-vision accuracy) and delivery terms before garments ship.
M4LaunchFirst collection, provenance campaignSocial, Retail, E-commerce. Targets Priority 1 traditional and urban ready-to-wear across retail and the online channel growing at 13.41 percent a year.
M5 to M6LaunchRetail activation, institutional outreachRetail, Direct. Drives domestic sell-through in Douala and Yaoundé while opening B2B uniform buyer meetings.
M7 to M8SustainedRepeat-order push, uniform tendersDirect, Tender, E-commerce. Uses six months of logged on-time-in-full and first-pass yield data from the performance-management system to bid on institutional contracts.
M9 to M10SustainedRegional distributor onboardingTrade, Distributor. Appoints wholesale partners across the CEMAC and CEEAC regional bloc once domestic fulfilment is stable.
M11 to M12SustainedAnniversary, impact report, scale storyPR, Social, Trade press. Publishes metered Year-1 water, dye, energy and waste figures from the system sustainability log.
03 / Months 1 to 6 · Pre-launch and launch
Lay the cotton thread before a single garment leaves the finishing room.
5%of cotton fibre processed locally today
>90%vision accuracy, 40+ defect types
+13.41%a year, apparel e-commerce
Douala · Yaoundéretail floors, then the first uniform buyers
Step 01 · M1 and M2 · Origin
Tell the origin story before there is a product.
Cameroon grows more than 300,000 tonnes of seed cotton a year (314,455 tonnes in 2023, about 340,000 in 2024) across more than 220,000 northern growers , yet about 95 percent of the fibre leaves raw . Each thread is one percent: five stay. PR and trade press open on this gap.
The 2030 state is the SND30 target, not a result .
Step 02 · M3 · Briefings
Brief founding buyers with the inspection standard, not a promise.
The five local threads ply into one cotton thread: northern growers, SODECOTON's nine ginning plants , the finishing room, the founding buyers. Their briefing shows the garment beside the standard: computer vision above 90 percent accuracy across more than 40 defect types, against 60 to 70 percent for manual inspection .
Step 03 · M4 · First collection
Release the first collection with its provenance attached.
The online channel the campaign reaches grows 13.41 percent a year, from US$20.32m (2023) to US$33.61m (2027) . Each care label resolves back through six lots. Walk them, or open the Trace-a-garment simulator.
Link 1 of 6 · Gin lot. The upstream boundary of the record. A recorded gin lot does not identify a farm or authenticate the fibre.
Link 2 of 6 · Lint bale. Carries the gin-lot reference as its parent, with an accountable operator, a location and an event time.
Link 3 of 6 · Yarn lot. Names the bales it consumed. A blend would need a richer record than a single parent reference.
Link 4 of 6 · Fabric roll. Points to its yarn lot. A missing yarn reference at this link is where a trace would stop.
Link 5 of 6 · Cut bundle. Splits a roll into bundles. Each bundle keeps the roll reference, so the chain stays one line.
Link 6 of 6 · Garment. The care-label serial a Month-4 buyer can read. It resolves back through the five links above it.
Illustrative single-parent model, not proof of physical origin.
Step 04 · M5 and M6 · Retail and B2B
Move from awareness to the shop floor and the first uniform buyers.
Retail activation in Douala and Yaoundé drives domestic sell-through, while the first B2B meetings with institutional and uniform buyers prepare the tenders of Months 7 and 8. The ochre branch leaves the stage toward them, and the tape advances to Month 7: the second half of the year starts there.
04 / Month 12 · The proof card
The Year-1 report prints metered ratios, not marketing adjectives.
Sections 5 and 8 of the Feasibility Study tie each sustainability claim to its measurement; Deliverable 2 specifies the logs the Month-12 report is compiled from.
6 ratiosSix ratios, each with a unit and a denominatorPoint at a lamp to light its bars and read what it measures.The bar field is a procedural illustration, not measured data.
6 links
Gin lot to garment, with a record at each link
Each garment resolves back through its cut bundle, fabric roll, yarn lot and bale to a gin lot.The bar field is a procedural illustration, not measured data.Water ÷ garments
Metered water per accepted garment
Metered water, divided by accepted garments, logged from the first shift.The bar field is a procedural illustration, not measured data.kWh ÷ garments
Utility-meter kilowatt-hours per accepted garment
Kilowatt-hours from the utility meters, divided by accepted garments.The bar field is a procedural illustration, not measured data.Waste ÷ cut
Cutting-room waste as a ratio from the daily line log
Waste in the cutting room, reported as a ratio from the daily line log.The bar field is a procedural illustration, not measured data.XAF 43,969
a month, the SMIG floor the wage band stays above
Wage band progression, held above the SMIG floor of XAF 43,969 a month.The bar field is a procedural illustration, not measured data.>90%
computer-vision defect-detection accuracy
Computer-vision defect detection above 90 percent accuracy, against 60 to 70 percent for manual inspection.The bar field is a procedural illustration, not measured data.M12 frame, enlarged6 proof lamps
05 / Months 7 to 12 · Sustained commercial conversion
The second half of the year converts attention into repeat orders, tenders and regional distribution.
Q1M1-M3 · PRE-LAUNCHM1M2M3Active stageLogged M1-M3
Q2M4-M6 · LAUNCHM4M5M6Active stageLogged M4-M6
Q3M7-M9 · TENDERSM7M8M9Active stageLogged M7-M9
Q4M10-M12 · IMPACTM10M11M12Active stageLogged M10-M12
Q3 · M7 and M8 · Repeat and tenders
Turn six months of quality logs into B2B uniform contracts.
6 monthsof logged on-time-in-full and first-pass yield behind the first tender bid
A consumer launch creates awareness; repeat orders and institutional contracts fill the line. Direct sales and tender teams bid for corporate workwear and school uniforms on audited first-pass yield and on-time-in-full records, while e-commerce runs repeat-buyer campaigns.
Open the performance-management systemQ3 to Q4 · M9 and M10 · Regional bloc
Onboard wholesale distributors across CEMAC and CEEAC.
2 blocsnamed for distributor onboarding, CEMAC and CEEAC
With Douala and Yaoundé replenishment running smoothly, trade outreach appoints regional distributors to carry traditional wear and ready-to-wear across Central Africa. The Distributors bar spans the fold. The bloc rings are schematic outlines: no market size is claimed.
Open the market-access mapperQ4 · M11 and M12 · Impact and scale
Publish the Year-1 measured impact report across all 12 months.
6 ratiosmetered in the Month-12 report · 12 of 12 months · 31 channel-months · 7 windows
The launch year closes with a sustainability and quality report compiled from the shop-floor system of record. Unfolded, the four quarters are one tape again: the Phase 2 line-expansion story starts from this record of what the year measured, not from a forecast.
Open the footprint calculator06 / The release desk · Month 12 · Ring and tape re-assembled
Run the calendar in three phases, keep provenance as the spine, and close Year 1 with measured evidence.
Start the year with a traceable cotton thread; finish it with a measured impact ledger.
12-MONTH RING & PROOF THREAD · ALL 12 LIT
7 of 7 claims cleared · head at M12
Held until M1
Provenance story · M1 to M2
Before M1 this message would be an adjective without a batch denominator, and adjectives without batch denominators collapse under buyer due diligence.
Cleared from M1
Provenance story · M1 to M2
>220,000 northern growers supported by SODECOTON across nine ginning plants
Held until M3
Buyer briefings · M3
Before M3 this message would be an adjective without a batch denominator, and adjectives without batch denominators collapse under buyer due diligence.
Cleared from M3
Buyer briefings · M3
>90% computer-vision defect accuracy, against 60 to 70% for manual inspection
Held until M4
First collection · M4
Before M4 this message would be an adjective without a batch denominator, and adjectives without batch denominators collapse under buyer due diligence.
Cleared from M4
First collection · M4
+13.41% a year, Cameroon apparel e-commerce revenue
Held until M5
Retail floors · M5 to M6
Before M5 this message would be an adjective without a batch denominator, and adjectives without batch denominators collapse under buyer due diligence.
Cleared from M5
Retail floors · M5 to M6
Douala · Yaoundé retail floors and the first B2B uniform-buyer meetings
Held until M7
Repeat and tenders · M7 to M8
Before M7 this message would be an adjective without a batch denominator, and adjectives without batch denominators collapse under buyer due diligence.
Cleared from M7
Repeat and tenders · M7 to M8
6 months of logged on-time-in-full and first-pass yield behind the first tender bids
Held until M9
Regional bloc · M9 to M10
Before M9 this message would be an adjective without a batch denominator, and adjectives without batch denominators collapse under buyer due diligence.
Cleared from M9
Regional bloc · M9 to M10
2 blocs CEMAC and CEEAC, named for distributor onboarding
Held until M11
Impact report · M11 to M12
Before M11 this message would be an adjective without a batch denominator, and adjectives without batch denominators collapse under buyer due diligence.
Cleared from M11
The measured impact ledger is open.
- Bale-to-garment lot lineage
- Metered water per accepted garment
- Metered kilowatt-hours per accepted garment
- Cutting-room waste ratio
- Wage band progression above the SMIG floor
- Computer-vision accuracy above 90 percent
Evidence and limits. The calendar reproduces Section 8 of GFT's Cameroon textile feasibility study (prepared 31 January 2024; sources refreshed 2026). The clearance rule is that schedule read as a rule: a schematic, not a compliance system. Not investment, legal or tax advice.