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GFT instruments / Market development

A year of intent.
A month of action.

Sequence the launch year. Follow the programme calendar, choose the channels and test illustrative workload against monthly capacity.

Plan the launch year
Operate the instrumentProcedural visualisation. Schematic, not a facility.

An instrument for the decision

What runs in each month of the launch year?

Turn the launch sequence into a capacity conversation. The source calendar assigns a focus and primary channels to each month. Remove channels, set an effort allowance and see which months need attention.

Live formula, selected monthM1 · n = 3 slots × 4 h = 12 h of 12 h capacity

Schedule: GFT’s Cameroon textile programme, prepared 31 January 2024, p.21. Effort, capacity and start date: illustrative. A planning proposal, not a record of campaigns delivered.

01 / Select the month

Planning sequence
Launch-year channel calendarTwelve months and three phases. Month one has three active channel slots and twelve illustrative hours. Use the month controls below to select a month.M1M2M3M4M5M6M7M8M9M10M11M12
Pre-launchM01Jan 202712 hillustrative effort
Pre-launchLaunchSustained

02 / Work order

Month 1 · Jan 2027

Brand, sustainability story, trade teasers

Focus from the programme calendar

Active slots3
Capacity used100%
Spare capacity0 h
Month 1 uses all 12 illustrative capacity hours. Agree the approval and asset requirements before committing to the work.

Channels in this month

  • PR
  • Social
  • Trade press

No source channels omitted in this month.

A slot is one channel assigned to one month. Neither the ring nor the capacity percentage measures reach, demand, sales or campaign quality.

Choose the channels you can support.

Switching off a channel removes its assigned slots across the year. Each chip shows its annual slot weight; removing a channel leaves a visible gap in the ring rather than moving work elsewhere.

The phase sequence follows planning months. Moving the start date changes labels, not the order of work. January 2027 is an illustrative starting point. One slot can require several assets or activities; the hours allowance is a planning convention, not a production standard.

PROGRAMME CALENDAR

31 channel slots3 pre-launch · 3 launch
6 sustained months124 h, illustrative

Selected month, live

The model stays visible.

Expand the programme calendar into twelve monthly rows. Active month-channel slots × illustrative hours per slot = monthly hours. Sum monthly hours for annual effort. Compare each month with its own entered capacity; spare hours in another month do not cancel an overload.

Hₘ = nₘ × e3 × 4 h = 12 h

Uₘ = Hₘ / C12 / 12 = 100%

Oₘ = max(0, Hₘ − C)max(0, 12 − 12) = 0 h

12 h of 12 h capacity used

Method source. GFT's Cameroon textile programme, feasibility study, communications calendar, p.21. Prepared 31 January 2024. Internal source; document not distributed.

A planning aid. Not investment, legal or tax advice. Verify inputs and boundaries before an operational decision.

Select a segment on this ring and the three sums follow the month. Illustrative effort and capacity.

03 / Annual reconciliation

See the peaks before they become delays.

Bars show illustrative hours on a common scale. The dashed rule marks monthly capacity. Hover or focus a month to read it. The dashed outline is scenario A: the programme default until you save your own. The row under the bars shows B minus A in hours.

Active / source slots31 / 31
Annual effort124 h
Months over capacity0
Omitted source slots0
Read-outHover a month
Capacity 12 h

Change in hours, B minus A

Pre-launch8 slots · 32 h
Launch7 slots · 28 h
Sustained16 slots · 64 h

31 active + 0 omitted = 31 source slots. 31 slots × 4 h = 124 illustrative hours. Phase subtotals reconcile to the annual total.

04 / Keep the alternative

Save A. Test the next choice as B.

Until you save, A is the programme default and B is what you are editing. Save the current inputs as scenario A, then change B to test capacity or channel choices. A stays fixed until you replace or clear it. It is held in this tab and included in a copied scenario link. It is not uploaded or recovered after an unshared reload.

Scenario A: programme default, 124 h, 31 slots.

+0 h in B versus A

Change an input to see B move against A. Annual hours, active slots and months over capacity are compared.

05 / Method

Count assignments, then apply an explicit allowance.

  1. Step 1 of 4 · channels

    Only an enabled channel can create work.

    Each month intersects the source channel list with your enabled channels. Direct and direct sales stay separate labels, as do trade and trade press. No frequency, audience or response rate is inferred.

    nₘ = |source ∩ enabled|M1: PR, Social, Trade press, 3 active, 0 omitted

  2. Step 2 of 4 · assignments

    Assignments are counted, never estimated.

    Active slots plus omitted slots equal source slots. With every source channel enabled, the pre-launch phase holds eight assignments, the launch phase seven and the sustained phase sixteen.

    Σ nₘ + omitted = source31 active + 0 omitted = 31 source slots

  3. Step 3 of 4 · allowance

    An allowance turns slots into hours.

    Hours are slots times the illustrative allowance. Capacity is tested month by month. Select a month in the ring to see its sums.

    Hₘ = nₘ × e3 × 4 h = 12 h

    Uₘ = Hₘ / C12 / 12 = 100%

    Oₘ = max(0, Hₘ − C)max(0, 12 − 12) = 0 h

  4. Step 4 of 4 · boundaries

    A quiet month cannot cancel a peak.

    Overload is tested where it happens. Capacity must be positive so the ratio has a denominator. Zero effort means an uncosted schedule, not work that needs no people. Inputs outside the stated ranges are refused and the old result is removed.

    These are arithmetic outputs of a calendar convention, not observations of a factory team. Illustrative effort and capacity.

312hM1312hM228hM3312hM428hM528hM6312hM7312hM828hM928hM10312hM11312hM12
11 / 11channels enabled
31active slots, 0 omitted
124 hillustrative annual effort
12 hpeak month load, first M1

Month read-outM1 · Jan 2027 · 3 slots × 4 h = 12 h, 100% of 12 h

Pre-launchLaunchSustainedCapacity

06 / The full year stays inspectable

Keep the focus beside the workload.

The table expands the programme’s grouped months without adding activities. It shows the primary channels beside the subset you retain. Sort a column, filter by channel, or choose a row to set the active month on every ring. Use it as the start of a resourced editorial calendar with owners and approvals.

Filter by channel

Showing 12 of 12 months.

Source calendar with editable channel selection and illustrative hours
Channels
Jan 2027Pre-launchBrand, sustainability story, trade teasers312 h100%PRSocialTrade press
Feb 2027Pre-launchBrand, sustainability story, trade teasers312 h100%PRSocialTrade press
Mar 2027Pre-launchFounding-buyer and distributor briefings28 h66.7%DirectEvents
Apr 2027LaunchFirst collection, provenance campaign312 h100%SocialRetailE-commerce
May 2027LaunchRetail activation, institutional outreach28 h66.7%RetailDirect sales
Jun 2027LaunchRetail activation, institutional outreach28 h66.7%RetailDirect sales
Jul 2027SustainedRepeat-order push, uniform tenders312 h100%DirectTenderE-commerce
Aug 2027SustainedRepeat-order push, uniform tenders312 h100%DirectTenderE-commerce
Sep 2027SustainedRegional distributor onboarding28 h66.7%TradeDistributor
Oct 2027SustainedRegional distributor onboarding28 h66.7%TradeDistributor
Nov 2027SustainedAnniversary, impact report, scale story312 h100%PRSocialTrade press
Dec 2027SustainedAnniversary, impact report, scale story312 h100%PRSocialTrade press
Against the defaultDefault 124 h, now 124 h (0 h)

Edit any illustrative default below. Every card shows a live delta bar against its baseline and updates the rings and calendar immediately.

Phases, focus and primary channels

Sourced
Complete 12-month source calendar (31 slots)

Sourced: GFT’s Cameroon textile programme feasibility study, p.21, prepared 31 January 2024. A proposed schedule, not proof of execution.

Default
h / slotDefault: 4 h per slot

Illustrative author assumption: a half-day allowance per assignment. Replace with your own briefing, production, review and publication effort.

Default
h / monthDefault: 12 h per month

Illustrative author assumption: three default allowances. This is an available communications envelope, not total staff hours.

Initial channel selection

Default
11 of 11 source channels onDefault: all 11 channels on

Source-preserving display default. Turning a channel off is a user scenario, not a revised programme recommendation.

Default
Default: January 2027

Illustrative editable date. The source does not commit a real launch date; moving it shifts labels, not the sequence.

Default
Default: M1

Interface position only. Changing it selects the work order and highlights the segment without changing annual effort.

08 / Use the plan with judgement

A lighter calendar can still leave a harder job.

Align the month with your gates.

Use the month view to align communications with sample, quality and dispatch gates. The launch phase is lit here because it asks the most of the plant.

Launch phase: 7 slots, 28 h.

  1. One allowance for every slot.

    An event, a tender response and a social update can take very different effort. A single allowance makes pressure visible but cannot allocate a real team. Do not read the percentage as staff utilisation.

    Ring lensEvery slot weighs the same

  2. The sequence assumes the evidence is ready.

    A provenance campaign needs traceable records, retail activation a fulfilment plan, an impact report a measured boundary. The instrument verifies no sustainability claim and decides no tender route.

    Ring lensEvery cell needs an owner

  3. Some work sits outside the sum.

    Shared assets, agency retainers, translation, procurement lead times and supplier approvals are not counted. This is not investment, legal or tax advice.

    Ring lensThe halo is work outside the sum

09 / Use the result in its boundary

The calendar sets the sequence. Evidence earns the message.

A channel assignment is an instruction to prepare, approve and resource communications. It is not evidence of customer demand or a completed launch. Confirm the production and measurement gates before publishing the message.

Read the measurement approach ↗Inspect the OEE instrument ↗
0 / 6gates confirmed by you

Scenario A: programme default, 124 h, 31 slots. Save your own to replace it.+0 h in B versus A

B, current plan A, saved scenario

Approval trail, this tab only

Tick a gate to light a segment of the ring. Nothing is stored or sent, and ticks are lost when you leave the page.

10 / Decision constellation on the ring

Every brief and adjacent tool answers to a segment of the launch ring.

Active spoke read-outWP02 · Measure Before You Model: sets the M1 to M3 pre-launch measurement gate before external claims begin.

Read alongside the research briefs.

  • WP02 · M1 to M3Measure Before You ModelPerformance-management systems for greenfield garment factories, from the first shift
  • WP05 · M4 to M6Traceable by DesignCotton provenance, chain of custody and digital product passports for African supply chains
  • WP13 · M7 to M12Financing the First LineCapital structures for sustainable textile ventures: development finance, blended finance and green instruments

Related paper briefs from the programme catalogue. Titles identify the reading path; publication and review status are not implied.

WP02WP05WP13MKTTRCOEE

Connect the next decisions.

The production result informs readiness. It does not establish a marketing outcome.

Hand over the schedule to the risk registerContinue the thread: Interactive risk registerTest what happens when a production, supply or approval gate slips before launch.31 channel slots · 3 phases · 12 capacity checks

Find a thread.

Type to search.